PJ is the grandson of a wealthy zamindar and an irresponsible youngster who is spoilt by the pampering and excessive money. His grandfather writes a will with several conditions before he dies. He writes the will that PJ will inherit his entire wealth only if he completes his graduation as a common man without any luxeries. The rest of the story is all about how PJ learns about values and life as he achieves his goal.

Madhu, the grandson of a millionaire, Balaraju, is separated from him after his parents meet with an accident. He is raised by Shankaraiah, who tells him the truth about his heritage on his death bed.

Pilla Nuvvu Leni Jeevitham is the kind of film which borrows a little bit of everything from the magic recipe of a commercial entertainer, although it doesn't quite leave a mark of its own in the end.